Concacaf Reveals Updated Brand Identity, Launches Nations League


CONCACAF, the Confederation of North, Central America and Caribbean Association Football, has unveiled a new visual identity and the launch of a new competition for men’s national teams with the Concacaf Nations League. (more…)

Pogba here to create video from adidas - @adidas #heretocreate.

Pogba Brings Creative Touch to the Field


Fans of the game crave and cheer the imagination and moves of a creative playmaker in the center of the field and Manchester United and France have the answer for those fans…Paul Pogba. (more…)

PUMA Senior Product Line Manager for Teamsport Apparel Eduardo Ayala highlights features of 2016/17 Arsenal jerseys

Puma Gives Insiders Look at Inspiration behind 2016/17 Arsenal Jerseys


Puma took over as Arsenal’s technical sponsor ahead of the 2014/15 Premier League season and in each of the initial 3 years have provided the Gunners with unique yet traditional jersey designs. (more…)

Revamp your game with the New Balance Furon 2.0


It’s been a while since the New Balance Furon 2.0 came out and changed the game with upgraded specs and a bold colorway. Not familiar with them? We got your back. (more…)

adidas blah, blah, blah First Never Follows video

adidas BLAH, BLAH, BLAH Video


When you don’t care what people and pundits are saying about you but let your play on the field do the talking you know you have found the place where ‘First Never Follows.’  BLAH, BLAH, BLAH is adidas latest video in the First Never Follows series and looks at 6 players who live by this mantra. (more…)

Real Madrid susprise celebrity fans with jersey

Real Madrid Players Share the Passion with Celebrity Fans


Real Madrid is making sure their global fan base is ready for the 2016/17 season sending out a specially boxed 2016/17 home jersey with handwritten note to famous fans. (more…)

Puma evoTouch cleat

Puma evoTouch Re-defines Leather Cleats


Leather is the best material to make soccer cleats and speed is the most lethal weapon of any player.  And Puma has combined the 2 desires of players to create a lightweight soccer shoe with a classic leather upper, the evoTouch. (more…)

Puma evoSpeed: Agüero and Reus Choose Speed, Use Speed


Sergio Agüero and Marco Reus are the faces of the Puma evoSpeed silo.  The Manchester City and Borussia Dortmund players call on the lightweight cleats to complement their talents to show results on the field. (more…)

We are THE Arsenal Shanghai

We Are THE Arsenal Shanghai Cut


Arsenal have a great fan base around the world.  Puma takes a look at some of the Gunners fans in Shanghai, China and looks at what makes them fans. (more…)

Zidane stars in the adidas Firsts video

Zidane Hands Out adidas Stars for ‘Firsts’


Zinedine Zidane knows what it takes to win the Euro helping France win UEFA Euro 2000 and being named the Player of the Tournament in the process.  adidas has tipped Zizou to put the ‘Firsts’ touch on ground breaking players in this year’s tournament. (more…)

Nike’s Rafael Ortega

Behind the Scenes: Nike Copa America Centenario Ball Designer Rafael Ortega


The Copa America Centenario is a special edition of South America’s quadrennial regional competition celebration thee centenary of CONMEBOL.  World Soccer Shop caught up with Nike’s Rafael Ortega, who designed the Nike Copa America Centenario ball, and discussed the design process and what makes this ball special. (more…)

Cristiano Ronaldo trapped in a kid’s body in “The Switch”, Nike’s EURO 2016 film


What would happen if Cristiano Ronaldo switched bodies with a random English kid? Nike provides the answer in their latest (and cool as always) promo for EURO 2016, which kick-offs tomorrow. (more…)

adidas Mesut Ozil First Never Follows video

First Never Follows – Video 1


The goal of every soccer player is to win silverware and in conjunction with the launch of the adidas Mercury Pack the 3-Stripes have released the first video in the ‘First Never Follows’ series. (more…)

Carlsberg beer's Euro 2016 'Fan Revolution’ campaign

Carlsberg Puts $90 Million Behind ‘Fan Revolution’


Carlsberg is one of 10 global sponsors of this summer’s Euro 2016 and are reported to be spending $90 million on marketing on their ‘Fan Revolution’ campaign for the championship. (more…)

Heineken The Cliche

Heineken’s Champions League Commercial – The Cliché


Heineken is a major sponsor of the UEFA Champions League and in addition to their signage associated with the event the brewery is known for their own fan focused commercials. (more…)

Free Beer, Angry Fans, Robot Ronaldo, and More…


Time to recap this week’s Top Soccer Moments: Apparently CR7 is a robot powered by Sim cards, Leicester City will give free doughnuts and beer to their fans and some Brazilian fans showed their anger in a hilarious way. (more…)

Puma's Dortmund experience for 16 US youth players

U.S. Youth Players Discuss their Dortmund Experience


Borussia Dortmund and Puma teamed up late last year to give 16 talented young players from the U.S. an opportunity to train at the club’s Hohenbuschei academy in Brackel and get some insights into the life of a professional soccer player.  World Soccer Shop was invited as well to get a behind-the-scenes look at process. (more…)

Iceland unveil Euro 2016 jerseys

Iceland Reveal Euro 2016 Jerseys


Iceland qualified for their first major international tournament with their berth in UEFA Euro 2016.  Despite rumors that they were moving to a ‘bigger’ brand for a technical sponsor for their debut, Iceland decided to remain with Errea, their jersey provider since 2004, and revealed their Euro 2016 jerseys earlier this year. (more…)

An Insider’s Look: adidas HQ for the Ace 16+ PureControl Launch


adidas shook the foundation of soccer footwear with the unveiling of the laceless Ace 16+ PureControl cleats earlier this year. (more…)

Morgan Brian instagram

USWNT’s Brian: I’m Here to Create


Morgan Brian was the youngest player on the United States women’s national team that won last summer’s FIFA Women’s World Cup.   (more…)