Players at every level are looking for that extra edge when facing opponents.  And adidas is working tirelessly to provide that advantage to players who pull on the 3-stripe brand.

This is even more evident this year with the upcoming World Cup.  The World Cup is the most watched sporting event in the world and with it comes many new technologies and releases.  Antonio Zea, adidas Director for innovation for football, gives fans a sneak peek at the Germany company’s innovation center.

This is where the magic on the field begins.