West Ham United have been working double time over the last couple of weeks and it looks to have paid off with the record signing of a new jersey sponsor. Online bookmaker Betway was announced as the new sponsor in a deal reportedly for a club record of £20m over three years.
The new logo will make its on-field debut against Manchester United at the Boleyn Ground on Sunday.
“We are pleased to welcome Betway to the Club as our new principal sponsor, in what is our biggest-ever commercial deal,” West Ham United Vice-Chairman Karren Brady said at the announcement. “Betway join us at one of the most exciting periods in our history and we will be working closely with them as we prepare to bid an emotional farewell to our home of more than 110 years before moving into our stunning new Stadium in 2016.”
The sponsorship deal will see Betway logo on the jerseys of the club’s senior jerseys and training gear as well as the naming rights to the West Stand at Boleyn Ground.
West Ham was left scrambling in the middle of January when their former jersey sponsor Alpari went bankrupt. The Swiss company, who was paying only £3 per season, collapsed after the Swiss central bank ended their attempts to mark the franc against the Euro.
This is not the first time the Premier League club has been forced to make a mid-season jersey sponsor change for unforeseen reasons. In 2008 then sponsor tour operator XL went belly-up.
Was this a great bit of good fortune for West Ham? How should the club invest the extra cash?