Watford signed a 3-year technical partnership with Dryworld this week. The deal, the ‘largest sponsorship deal’ in club history, will see the U.S. based company provide the Hornets match jersey, replica jersey, and training gear starting in 2016/17.
“We are delighted to partner with DRYWORLD, who share our desire to innovate and compete with the biggest organisations in our industries,” Spencer Field, Commercial Director at Watford FC, said. “Further, as the largest sponsorship deal in the club’s history, this relationship is representative of the dramatic growth in the commercial appeal of Watford Football Club.”
“DRYWORLD’s ground-breaking technology and advanced design will ensure that our players and fans have access to the highest quality sportswear products in 2016/17 and beyond.”
The deal continues Dryworld’s growth into the soccer market and it is the first with an English Premier League club. They announced a 10-year deal earlier this year with Queens Park Rangers and are technical partners with Brazilian top flight clubs Atlético Mineiro and Fluminense.
“We are extremely pleased to announce this partnership with Watford FC,” Craig Stewart, DRYWORLD’s Director of Global Operations, added. “Not only do we have the opportunity to showcase our brand and exceptional product range in the Premier League, we do so with a fantastic club.”
Dryworld replaces Puma as the clubs’ technical partner in place since the 2012/13 campaign.