The new federation badge for the United States national teams was revealed today with US Soccer allowing players, fans, and influencers to spread the news. The new badge retains the shield design of the previous badge but has a more modern design taking its inspiration from the centennial badge.
— Robin Roberts (@RobinRoberts) February 29, 2016
Rather than host a media event or release a press release, US Soccer let the players and fans tell the story. Team scarves were selectively sent to these influencers who in turn sent out the updated look and their comments on the design on social media. Well done, US Soccer.
The new design is bolder and simpler than the previous badge created in 1993. The old badge had come under fire for being outdated and cartoonish and no longer representative of the national teams or the state of the game in the country.
Gone is the flying soccer ball through the ‘US’, central to the old badge, the 3 stars at the top of the shield, and the lighter color blue stripes. The new badge has the text in a darker navy with red stripes at the bottom of the shield.
The campaign to reveal the new badge is working to re-enforce the idea of ‘One Nation, One Team’ with the badge shown with iconic landmarks across the country.
US Soccer and Nike have been working on the new design for over a year. The new badge will be worn on the 2016 USA Home and Away soccer kits.