Umbro, the historic English brand, is celebrating its 90th birthday today. For the occasion, they created some very cool short clips to celebrate their history and heritage, sharing them on the brand’s official channels including Instagram, Twitter and Vine. Check them out below:

The most recent years have seen Umbro outfit the English National team in a revival of the “tailored” and classic style. They also had Premier League champions Manchester City headlining a portfolio of teams that included, among others, Hull City, Sunderland, West Ham, Lille, Athletic Club de Bilbao, Olympique Lyon and many more. In South America, they outfitted the Peru and Guatemala National Teams, and historic Latin American clubs including Universitario, Cruz Azul, Colo Colo, Nacional and Santos. After a recent takeover from Nike, which sold them to Iconix Brand Group 5 years later, the brand has lost some of its top clubs to their previous owners, but are looking to make a comeback with the recent announcements of deals with Everton and Nantes.

A few decades ago, Umbro was considered one of the top brands in football. They were in charge of outfitting great teams including Manchester United, Celtic, Inter Milan, Chelsea, Ajax and many more. They had a long-term partnership with the English FA and were makers of Brazil’s 1994 World Cup winning kit, among other great footballing images that have tied made the 1990s and 1980s synonym with the Umbro brand. Most football fans can probably remember a crazy patterned and colorful kit worn by their teams during those times, as Umbro pushed the boundaries of what football kits should look like during one of football’s most memorable decades when it comes to football gear.

But Umbro’s history goes way back, as they began supplying football kits to English teams as early as the 1930s. The English brand claims to have outfitted Brazil’s first World Cup champion team back in 1958 –in times of unbranded shirts-, as well as 15 out of the 16 teams that participated in the 1966 World Cup in England. 2014 will mark their first absence in World Cups since 1970, a sign of how important Umbro has been in the history of football kits!

For that reason, the Umbro diamond logo will always hold a special emotional value to football fans around the world. Here, the brand shows a quick evolution of a logo that is synonym with footballing heritage, and one we hope to see make a big comeback in upcoming years!