UEFA will celebrate the 60th anniversary of the EURO in 2020 and are planning a special and unique tournament and to start building excitement unveiled the Euro 2020 logo as well as the first city logo at an event at City Hall in London today.

The central feature of the new city logos will be iconic bridges from each of the host cities. The bridges literally and figuratively the landscape features that connect people and places. London unveiled their logo today with each host city planning individual launches.


EURO 2020 London Logo


London’s logo features the Tower Bridge (surprisingly with the bridge spans up) as part of the road connecting the cultures.

The goal of EURO 2020 is to unite the citizens of Europe and will be hosted in 13 cities across Europe. This is the first time the tournament will have more than 2 hosts. The host cities are: Amsterdam (Holland), Baku (Azerbaijan), Bilbao (Spain), Brussels (Belgium), Bucharest (Romania), Budapest (Hungary), Copenhagen (Denmark), Dublin (Republic of Ireland), Glasgow (Scotland), London (England), Munich (Germany), Rome (Italy) and St Petersburg (Russia).


Euro 2020 tournament logo


The tournament also features a general EURO 2020 logo that is similar to the EURO 2016 logo. ‘EURO 2020’ is written in the same font as the 2016 tournament with the tournament trophy inside a circle. Behind the trophy are 6 multi-colored fans cheering. The trophy and fans rest on top of a green archway, connecting this logo to the city logos, with an arched ‘UEFA’ underneath.

UEFA Euro 2016 logoEURO 2020 will be present its own special and unique challenges as well from travel issues for fans and players as well as security. Teams that qualify from representing host countries will be guaranteed 2 home games during the group stage but there are no guarantees to having home games during the knockout stage.

The final draw is not until 3 months prior to the tournament which will require some last minute planning for fans.

Newly elected UEFA president was at the ceremony and stressed this was a ‘one-off event’ but is excited and thought London and England was the perfect place to get the ball rolling.

“I’m delighted to be in England, the country that gave football to the world,” Ceferin said. “The tournament will be unique and memorable in a variety of ways. What better way could there be than to take the final tournament to all four corners of our continent?”

World Soccer Shop will be your home for official EURO 2020 soccer gear in the U.S.