The instantly recognizable dots of Trusox have become commonplace on soccer fields around the world. The performance socks are worn by some of the top names in the game and it is not only players that are recognizing the high-tech socks.
The Sports Technology Awards 2015 have shortlisted Trusox in 2 categories, Best Equipment/Kit and Best Wearable Technology. The winner will be announced in London on March 27.
“It is a wonderful achievement for our product to be recognized and we are hoping for a successful outcome at the awards,” Trusox said in a statement about the nominations.
Gareth Bale was one of the first players spotted wearing Trusox back in 2013 while he was still with Tottenham Hotspur. Trusox were a hit at the World Cup and the brand had a huge guerilla marketing success during Brazil 2014. And with each season the brand is becoming more ubiquitous providing results in England and Europe.
Trusox are available at World Soccer Shop.