Tottenham’s high-octane attack will have a new look against West Brom at White Hart Lane on Monday night. The title chasers will wear a special edition jersey with the regular AIA logo replaced with a AIA Thailand’s ‘Sharing a Life’ initiative as the front-of-the-jersey sponsor logo.
The match-worn jerseys will be signed and auctioned off with proceeds going to a ‘Sharing a Life’ beneficiary charity, Kanchanabaramee Foundation and to Spurs Wishes.
Kanchanabaramee Foundation goal is to educate people in Thailand on self-examination for breast cancer as well as funding a mobile mammography. Spurs Wishes makes uplifting experiences possible for terminally ill fans and their families.
“As a football club with a truly global platform, we are well-placed to raise awareness of good causes on an international level, using the power of football to create life-changing opportunities for people in disadvantaged communities, both at home and abroad,” Donna-Maria Cullen, Executive Director, Tottenham Hotspur, said.
The match will reach a global audience with it scheduled to be broadcast in 228 territories with an estimated audience of 4.4 billion. The club has a 170 million strong fanbase in East Asia as well as a well-established Official Supporters’ Club in Thailand that will help in promoting the initiative.
Last season Tottenahm wore a special edition jersey promoting AIA China Youth Football Development Program.