By Hunter York – The transfer season is working to a climax as rumors continue to spread that some big name transfers are in the works. Transfers are key in building a team so the right move can be boom or bust for the club or player.
The quiet player behind the scenes that can benefit from the right transfers are the brands. Brands such as adidas, Nike, Puma, Under Armour, and more have sponsored athletes who wear all of the latest gear on and off the field as well as having the privilege to be an ambassador for the brand.
The transfer window in the major soccer leagues of Europe close on August 31 (La Liga, Serie A, Bundesliga, and Ligue 1) and September 1 (Premier League) so there is plenty of action still ahead but with some major transfers in the books 365.WSS takes a look at a few of the moves that should turn out well for the club, player, and brand.
Raheem Sterling’s move to Manchester City was a coup for the Citizens and will see the midfielder pulling on Nike gear to match his Nike Vapor X’s. The former Liverpool player, with New Balance as their technical sponsor, is already showing great returns for his new team in the pre-season friendly which had head coach Manuel Pellegrini saying that the player’s playing style and ‘pace’ will ‘demonstrate why we paid so much money for him’ not to mention the number of official numer of jerseys featuring Sterling’s name and number have been sold at the Etihad.
Under Armour could see the greatest benefit with Manchester United signing Memphis Depay early in the summer. The Dutch international is the new face for the UA Speedform cleat of the American brand. After impressing with PSV Eindhoven in the Dutch Eredivisie, Depay made the move to the Red Devils and will now be playing on the biggest stage at Old Trafford in the Premier League and in Europe. He has excited many as people have drawn comparisons to a young Cristiano Ronaldo. He owns the wing as he charges up field and has some pretty spectacular goals for both PSV and his national team, the Netherlands. Under Armour have really brought their first big name layer to a large stage and we could be witnessing a star in the making.
Manchester United are making adidas smile as well. The Red Devils signed Bastian Schweinsteiger from Bayern Munich. The move will keep the German international in the 3-Stripes with adidas starting their technical sponsorship of Man Utd on August 1. The German international made the move to the new adidas X15 silo and it would not be a surprise if this head-to-toe adidas player was not a focus of the upcoming Manchester United 2015/16 jersey launch.
adidas is the technical sponsor of all the MLS teams but made some waves with a few adidas wearing Designated Players landing in the U.S. and Canada. David Villa, Frank Lampard, Kaka, and Steven Gerrard all wear the 3-Stripes and are now in MLS.
Chelsea only added to their riches with the signing of Falcao on loan from Manchester United. The Blues manager Jose Mourinho, not one to keep his feelings to himself, has stated that he believes the striker will be a key element in Chelsea’s title defense. One of the main Puma sponsored athletes, Falcao will have all the necessary ingredients to regaining the form he had while at Atletico Madrid. And if he can accomplish this goal and help Chelsea, Puma may have 2 of the top goalscorers, along with Manchester City’s Sergio Aguero, in England.
It’s been no secret that brands would want some of their top athletes wearing their logo all over, but sometimes small things such as one transfer can help increase sales for the entire brand from shoes to shirts.
Which brand do you think is winning the transfer game?