Swansea City and Joma announced a multi-year partnership that will see the Spanish brand provide the Swans home and away kits, training gear, leisure wear along with footwear.
The deal makes Swansea the only Premier League club outfitted by Joma.
“This really is an exciting partnership,’’ confirmed Swans vice-chairman and commercial director, Leigh Dineen. “I believe it’s a fantastic match. We have been discussing this working partnership for some time and their enthusiasm for the project and the club has been overwhelming.”
“While Joma is a major world player in the quality manufacture and supply of sportswear and footwear, their flexibility, focus and commitment to Swansea City has impressed everyone at the club. They have been fully committed to providing the club with exclusivity, autonomy and a bespoke kit that is different to everyone else and designed with the players and fans very much in mind.”
Joma is currently the technical sponsor for club teams Toulouse, Sampdoria, Espanyol, Getafe, Granada, Palermo, Bate Borisov and Empoli and the national teams of Trinidad and Tobago, Cuba, Honduras, Romania and Bulgaria.
The deal ends a 5-year partnership with adidas.