Football (soccer) allegiances are part of your heritage in England and around the world.  The team dad cheers for (traditionally the local team) is the team his sons and daughters cheer for.  But that is all changing in this digital media world where a father is putting his son’s football allegiance up for the highest bidder on eBay.

And this could have a lifetime of consequences as the father is allowing others to decide if his son is a Manchester United or Manchester City fan.  The red half of the city or the blue have of the city.

Ian Charters is brokering the team affiliation for his son Eddie.  He is doing it to save his son a lifetime of supporting his hometown club, Watford, and to raise money for Bliss, a charity that helps families with premature or sick babies.

Eddie was born premature at 3 lbs 11 oz and was in the hospital for 4 weeks before heading home.

“I live in Greater Manchester, but originally come from down south so I have no affiliation with either of the Manchester clubs,” Ian posted on the eBay site. “I’ll be fighting a losing battle trying to get my son to support my team (Watford). Frankly, I wouldn’t want to inflict that on the poor child anyway.”

He has also set up a website for those who do not win the eBay auction to donate to the cause.