Premier League clubs have added another revenue stream to their bottom line. Club and league officials agreed to allow sleeve sponsors starting for the 2017/18 season, according to the Daily Mirror.
The deal will have the Premier League patch remain on the right sleeve of jerseys leaving the left sleeve open for a sponsorship logo. Currently the Premier League badge is on both sleeves. The Premier League unveiled a new logo earlier this year.
For clubs that don’t sell the sleeve sponsorships, the Premier League logo will be placed on both sleeves.
The logo can be a maximum of 100cm2.
Manchester City were the first club to sign a sleeve sponsors. They unveiled Nexen Tire as their partner in mid-March. The 2 groups have been partners since 2015 but this is the first time the South Korean tyre company will appear on the club’s jersey.
Initial reports suggest that top clubs could rake in up to $12 million per season with the placement while a group of clubs are considering selling the advertising space as a package deal.