São Paulo announced today that they have signed a multi-year technical sponsorship deal with Under Armour. The deal will see Brazil’s most successful club side wear Under Armour designed and manufactured kits and training gear starting in May. The first kit will be unveiled prior to the start of the 2015 Brasileirão Série A season.
Founded in 1930, São Paulo has won 18 domestic titles and 12 international titles. The club’s traditional home jersey is white with 1 red and 1 black horizontal stripe across the chest. The away jersey is a red/black vertical stripped jersey.
“São Paulo has played a significant role in football becoming a cultural passion for Brazilians as well as spreading the flair and electric style of play that has become a symbol of the country’s everlasting impact on how the game is played on pitches all over the world,” said Peter Murray, VP of Global Brand and Sports Marketing, Under Armour. “Their tradition of winning, development of young footballers and strong reputation for embracing innovation makes them a great fit for Under Armour. This partnership will further accelerate our expanding presence in football.”
— Under Armour (@UnderArmour) March 17, 2015
Brazilian sports manufacturer Penalty is the current technical sponsor.