The iconic look and style of soccer players has always been popular among fans but over the past few years has started to make a statement off the field in lifestyle collections. French fashion designer Olivier Rousteing has taken the trend to a new level in his collaboration with Nike on the NikeLab x Olivier Rousteing: Football Nouveau collection.
The French fashion designer, who is the head of the French fashion house Balmain, has been inspired by the game since he went to his first game, a Paris Saint-Germain match at the Parc des Princes, when he was 14.
“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes,” explains Rousteing. “What I love about this collection is that we are integrating the iconic style of football into sport style.”
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The collection focuses on pieces from Nike’s soccer shoe and apparel lines and re-interprets them with the runway rather than the soccer field in mind.
The result is a black (representing sleek, chic, and timeless look) and gold (representing victory) collection with added flair from gold zips and other detailing and designers eye for cut and fit.
Rousteing favorite piece from the collection is the NikeLab N98 Jacket X. He took the jacket that players wear on the field and made it longer (allowing women to wear as a jacket or dress) and made the cut more ‘body conscious.’
The NikeLab x Olivier Rousteing: Football Nouveau collection also includes a design inspired by a team jersey as well as a shoe inspired by Nike’s 4 soccer silos, Mercurial, Magista, Hypervenom, and Tiempo.