The Romanian Football Federation (RFR) has signed a 4-year partnership with Joma making the Spanish apparel company the team’s official technical sponsor. Joma will provide the match jersey and training gear for the RFR national teams.
The deal is reported to be worth $1.3 million in gear and sponsorship funding annually as well as having a $656,000 performance bonus included over the term of the deal.
Sources say the home jersey will continue to be yellow. The team will debut the new jerseys against Northern Ireland on June 13.
Romania’s 45 year partnership with adidas came to an end last year. The Tricolorii have worn the 3-Stripes since the 1970 FIFA World Cup. The team has since qualified and worn the adidas logo for the FIFA World Cups in 1990, 1994, and 1998. They qualified for the European Championships in 1984, 1996, 2000 and 2008.
Răzvan Burleanu, the president of the RFR has been looking for a new technical sponsor since he took over in 2014. He spoke with adidas about a new contract as well as New Balance and Joma. Joma most likely had an advantage as they are the official technical sponsor for Romania’s national mini-football team which Burleanu is head of for the past 5 years. Joma also sponsors some of the teams in Romania’s top domestic flight, Liga I.
Joma also sponsors the national teams of Bulgaria, Honduras, Nicaragua, Trinidad and Tobago, Kenya, Kyrgyzstan, Uzbekistan, and Bangladesh.