Puma has launched the all new evoTOUCH Pro cleat, designed to provide unrivaled control and exceptional touch for elite playmakers like Cesc Fàbregas, Marco Verratti and Santi Cazorla.
evoTOUCH was born as the result of Puma detecting a need of a lightweight solution with the benefits of the classic leather material. The construction of the boot started from the inside, taking the concept of inner touch rather than focusing on the moment of contact with the ball.
An integrated evoKNIT knitted sock was engineered to create a snug fit, while the GripTex arrows on the insole lock down the foot thanks to their anti-slip material that adheres to the sock and ensures stability at the key moments of the game.
One the inside was worked out Puma took the task to find a new material for the upper, resulting in the lightweight leather fabric with exceptional touch that brings the foot closer to the ball. Additional stability is delivered by the new outsole, with SPEEDTRACK spine and strategically placed conical studs.
“PUMA evoTOUCH is a great boot for my style of play, the connection and touch with the ball is very impressive which is important for maximum control on the ball,” said Spanish midfield maestro Cesc Fàbregas. “I’m impressed with the boot from the testing I have done and looking forward to getting back on-pitch and kicking of the new season with evoTOUCH.”
Puma also unveiled ‘Create Gravity’, “a 360 degree immersive film that lets the world experience the cosmic formation of the evoTOUCH boot”.
Puma evoTOUCH Pro cleats will be available later today at World Soccer Shop.