In the midst of futuristic prototypes and super lightweight synthetic materials steers a shoe leather craft boot, made by the skilled hands of people with a rich experience.
It is the result of collaboration between Puma and Alexander McQueen, a special version of the legendary model King that combines the excellence and elegance of the British brand with the history and origins of the brand’s most famous feline in the world.
The PUMA King by Alexander McQueen pays homage to the most iconic silhouette in PUMA’s football archive, while acknowledging one of PUMA’s most admired fashion collaborations. It takes the craftmanship and attention to detail of the McQueen brand and infuses it with PUMA’s technical authenticity.
The luxury detail and the use of high quality materials commonly associated with Alexander McQueen are evident throughout the exclusively limited production run. The project is based on fusing sport and fashion: it becomes the union of tradition with technology.
The shoe by Alexander McQueen Puma King was made in only 100 copies and in two variants. The first, which was created in just 30 pairs, is characterized by the upper Fish Skin with a golden finish hand-embroidered
The second version, made of 70 pairs, on the other hand is in burnished Italian soft leather in an elegant shade of brown that evokes the glorious football past and craftsmanship of leather shoes.
To celebrate these unique boots is short film that illustrates the process of production and enhances the care and labor that lies behind a product of this magnitude.
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