The Premier League is the most watched league in the world and fans will be in store for a new look come the start of the 2016/17 campaign.  The league unveiled a new logo today but did not stray too far from the current logo.

A more modern (almost Disney-ish) lion is still the focus of the logo but only the head of the lion is used on the logo. The lion retains his crown, however.  The lion has been used on the Premier logo since the league’s inaugural season in 1992.

2016/17 Premier League logo
The logo also is cleaner without any branding by a title sponsor.  Premier League clubs agreed last summer to move away from a title sponsor model.  Since its inception the league has been known as the Barclaycard Premiership, Carling Premiership, and Barclays Premier League.

“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition,” said Premier League managing director, Richard Masters.

Premier League old vs new logo
What do you think of the new logo?  A good look or too sweet?