Nike is a leader in innovation and not bashful about promoting their new products and the Oregon-based brand had their A-game on with the launch of the revolutionary Magista soccer cleat.
The official unveiling was made earlier today in Barcelona and Soccer365 was on hand to capture the event.
Nike CEO Mark Parker took the stage to make the opening address and get the debut started. “Our aim at Nike has always been to meet the athlete’s particular performance demands and amplify his unique set of skills. Magista inherits that transformative history of design and innovation and supercharges it,“ Parker said.
And the swoosh used local boy and Nike star Andres Iniesta to drive the point home on how good this new soccer cleat is to wear and play in. “The fit of this boot is so unique that I don’t think about it when I’m wearing it,” said Iniesta. “It allows me to move the way I need to instinctively and with more confidence.”
But what is so great about this new cleat…come on it looks more like an American football cleat with elements of a running shoe.
The Magista brings 2 new elements to the table; Nike Flyknit technology and a Dynamic Fit Collar.
The Flyknit technology was first seen on the brand’s running shoes in 2012. The engineered 3D woven material is used for the upper and is designed to feel more like a second-skin than wearing a traditional cleat. And to make sure this woven material performs in bad elements it is covered with Nikeskin, less than 0.1 mm thick and applied to the upper, to keep a player’s feet dry and improve touch on the ball.
The Dynamic Fit Collar is the first and probably most noticeable aspect of the new cleat. The mid-top function is the main reason people mistakenly think this is an American football cleat but the design helps for a better fit for the soccer cleat and a better awareness for the movements and interaction between the foot and ball.
Nike has done a great job keeping this project a secret. It is not last minute push to introduce a woven soccer cleat. The Magista has gone through 4-years of testing at technical labs as well as on the field. Barcelona’s Iniesta, Bayern Munich’s Mario Gotze, Chelsea’s David Luis are just a few players who test drove the new cleat.
For now this is all you can get of the Magista. The cleat is scheduled for pre-order at the World Soccer Shop (and other global retailers) on April 29 and ready for purchase (and delivery on pre-orders) on May 22. Get in the Game.
What do you think about the new Nike Magista soccer cleat? Will you get a pair ASAP or is this technology a little too new? Talk about soccer cleats on Soccer365.