Nike has a history of releasing a new CR7 boot just before a Clasico, and with Saturday’s clash on the horizon they have released the latest Mercurial Superfly signature cleat.
This boot comes in a classic black, and features a unique shimmering effect. This is created using advanced NIKESKIN technology, and means that when Ronaldo sparkles on the pitch, his boots will do the same.
A large white Swoosh runs from the front of the boot along the outside, and on the instep of each are the white ‘CR7’ graphics.
Max Blau, VP Global Football Footwear at Nike, explained the thought process behind this new concept. “Our team was really inspired by the idea of taking a classic color and making it look totally new. What we’ve done here is create a completely new way to look at black. This boot should set a new bar on-pitch.”
Regarding the shimmer concept, Blau said “We knew we wanted to create this shimmering effect on-pitch, and do something that would really stand out in the sun or under lights, but it took us many iterations to get it just right”.
The Mercurial Superfly CR7 is built for speed, one of the many attributes of the Real Madrid star. The Flyknit upper uses micro-textures to get the foot closer to the ball and allow for better control, and the blue carbon-fiber sole is designed specifically for explosive speed in all directions. The dynamic-fit collar helps wrap the boot further around the foot, but a low-cut cleat is also available.
“These new boots are well-suited for me because they’re elegant, beautiful, and they really shine in a new and different way” said Ronaldo. “I’ve always liked trying out new boots, new collections, new colors. Obviously it’s a special game against a big team this week, and I’m excited to play in boots that I feel so good in.”
The Nike Mercurial CR Boot & Apparel Collection will be available starting tomorrow (Friday, October 24) at WorldSoccerShop and other fine retailers.