Nike is pushing more into retail and are going big with their efforts opening a 55,000-square-foot retail store on Friday in New York City’s Soho neighborhood at 529 Broadway at Spring Street. The store will include the Nike+ Soccer Trial Zone.

The Nike+ Soccer Trail Zone is a 400-square foot synthetic turf playing surface to trial soccer cleats as well as receive 1-on-1 guidance from in-store trial athletes.

The store also includes dedicated areas for basketball and running.


Nike's new Soho retail store


“What we’ve done is extremely ambitious for any retailer, dedicating more than 1,000 square feet in the store to Basketball, Running and Soccer trial zones specifically,” says Heidi O’Neill, Nike’s President of Global Direct to Consumer. “This reflects our tremendous commitment to service and innovation in retail.”

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