With the World Cup right around the corner, Nike is ramping up their efforts ahead of Brazil’s debut as a host of the 2014 edition.
In yet another surprised move, now they have released a limited-edition collaboration with famous Brazilian fashion designer Pedro Lourenço, catering to the high-fashion female crowd that wants to support the Brazilian National Team in style during the event.
The design itself is a variation of the current Brazilian Home Shirt, converting the collar into a plunging neckline that brings a green accent to the piece. The Nike logo and the CBF crest are included to each side, now with the laser holes added around them, converting this performance element into a stylish accent. Finished with a looser cut at the sleeves, the inside of these will feature a golden lining to add a touch of exclusivity and unique finishing.
The jersey was designed in two slightly different versions, both modelled here by Brazilian beauty Luisa Moraes. One is closer to the actual playing kit, while the other one shows a darker shade of green and a two-tone CBF crest. It is not clear exactly what the differentiation among these will be in terms of retail.
Only 300 pieces of this special edition jersey were created, out of which 140 were reserved as special gifts from Nike to important figures of the local fashion scene. These remaining 160 pieces will be sold exclusively at the Nike 1994 pop-up store on Vila Madalena, São Paulo starting July 11th. Each shirt will retail at R$ 345 Brazilian Reais, or approximately $155 US Dollars.