With fans taking a break from their 11 v 11 and small-sided games this summer to watch the Euro 2016, Copa America Centenario, and Rio Olympics, Nike developed a line of off field shoes inspired by their soccer silos and designed for the streets.
The collection, like items from the Nike FC collection, will no doubt be the fashion trends of the summer. Nike is making sure the collection targets soccer players with a campaign centered around top players Belgium’s Eden Hazard, Spain’s Gerard Piqué, France’s Blaise Matuidi and England’s Daniel Sturridge.
The fashion forward striker is an ideal spokesman for the style.
“(Nike F.C. does a great job capturing the feel between performance and lifestyle). I would say so because a lot of the stuff I would actually wear just on a casual day but you can also wear it to nice places and not just to have a kick around,” Sturridge told Highsnobiety.
Have you spotted the Nike Sportswear Footwear Collection on the streets? Do you have any of the shoes in your collection?
The Nike Sportswear Footwear Collection is available at World Soccer Shop. These probably won’t last long.