Nike wanted to own Brazil this summer with the World Cup in town. The Swoosh is the jersey and apparel sponsor for the host country and decided that this was an ideal location to build the Nike Phenom House to showcase what is new from the brand as well as some of the history since first turning to soccer ahead of the 1994 World Cup.
The Phenom House created buzz when it opened not only for the items on display and the interactive features but also some of the sports stars taking it all in. 365.worldsoccershop.com took one final visit and ran into non-other than new Cleveland Cavalier LeBron James.
The 2-time NBA Champions remained hedged his bets on who he thought would win the World Cup Final saying Germany was the better team but Argentina had the best player, Lionel Messi, in the final.
Once away from the hype around James, we found our way back to the jogo bonito. The space, as we first showed before the tournament, was well done if not a little over the PR top. One of the best features with the most character was the series of murals by local Rio artists.
As pointed out throughout the tournament, Brazil has a thriving graffiti/wall art scene. These murals made the space that much more authentic.
The vibe was much more energetic at the start of the tournament when Brazil was still hopeful of winning the title. The reality of the semifinal loss had sunk in by the time we walked through for a final time but with every set-back there is a new sense of anticipation. For Brazil those prayers will be answered if the Selecao can win 3 of the next 5 World Cup titles as they did after losing the 1950 World Cup title.