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Nike F.C. will be in France this summer along with the 24 countries playing in Euro 2016.  Belgium’s Eden Hazard, Spain’s Gerard Piqué, France’s Blaise Matuidi and England’s Daniel Sturridge all live their passion on and off the field.

The foursome suit up for their respected national teams on the field and for Nike F.C. off the field.

The fashion trending lifestyle collection is blazing new ground this summer with a 4 sport style shoe collection based on the silos from the field – the Mercurial, the Magista, the Hypervenom, and Tiempo.  If the popularity of the items from the apparel collection is an indicator, this will be the summer’s biggest hit.

Nike F.C.'s Daniel Sturridge
“The one thing I’m looking forward to the most about the tournament is putting on that England shirt with pride and fighting for success,” Sturridge told Nike.com. “I don’t just want to do okay. Everyone wants to win and that’s what I hope to help my country achieve.”

The Liverpool striker has been called the ‘only hipster in football’ by Vice and credited with having a great fashion sense and is a big believer in Nike F.C.

“Basketball players have shoes they can wear on court, but they also have shoes they can wear off it,” Sturridge told Nike. “So it’s nice to now have the same in football. When you have a lifestyle shoe off the pitch, you can roll out, feel comfortable and represent the shoe you wear when playing.”

“Basketball players have shoes they can wear on court, but they also have shoes they can wear off it,” Sturridge told Nike. “So it’s nice to now have the same in football. When you have a lifestyle shoe off the pitch, you can roll out, feel comfortable and represent the shoe you wear when playing.”

“(Nike F.C. does a great job capturing the feel between performance and lifestyle).   I would say so because a lot of the stuff I would actually wear just on a casual day but you can also wear it to nice places and not just to have a kick around,” Sturridge told Highsnobiety. “There are some pieces, especially the T-shirts that you could wear to dinner as well. And I think the sneakers are very nice and really comfortable and link to the Nike F.C. branding.”

Rep the shoe you wear when you play. The @iamdanielsturridge Free #Hypervenom F.C. drops April 12th. #nikefc

@iamdanielsturridge
Rep the shoe you wear when you play. The Free #Hypervenom F.C. drops April 12th. #nikefc

Sturridge recently posted an image on Instagram of the soon-to-be-released Nike Free Hypervenom 2 which will surely become part of his collection of ‘over 100 pairs’ of shoes.

The other 3 Nike silos are represented in the lifestyle collection with the Nike Tiempo Vetta, Nike Air Footscape Magista, and Nike Free Mercurial Superfly.

French fans will once again welcome teams for a major international and Les Bleus’ Matuidi sees this as a huge advantage.

“Of course playing at home is an advantage.  Not everyone has this luxury. I think that this will be something special, something that we will never forget — of course we need to play our part in inspiring a crazy atmosphere in France.”

“At the beginning, I was a little apprehensive about this shoe. But now I cannot live without them.”

“At the beginning, I was a little apprehensive about this shoe. But now I cannot live without them.”

Blaise Matuidi in Nike F.C.

Fans surely won’t forget the last time France hosted a major international.  Les Bleus won the 1998 FIFA World Cup on home soil. Can this group repeat that accomplishment?

Spain is looking to win an unprecedented 3rd consecutive European title and while many pundits don’t think Vicente del Bosque’s side is up to the task, defender Piqué begs to differ.

“I really identify with my Tiempo boots because I've played with them since I was very young. They're the most elegant boots around. Having something that can showcase my personality off the field, like these sneakers, is really great for me.”

“I really identify with my Tiempo boots because I’ve played with them since I was very young. They’re the most elegant boots around. Having something that can showcase my personality off the field, like these sneakers, is really great for me.”

Gerard Pique in Nike F.C.

“We have undergone important changes,” Piqué says. “Major players have left the team. Nevertheless, I think others have made the step up and we will be good enough to have a chance of winning it again.”

Belgium’s Hazard is taking it one game at a time but with the talent on Les Diables Rouges (The Red Devils) it is hard to imagine them not contending for the title.

@hazardeden_10 Happy to be the face of the new Free Flyknit #Mercurial F.C. Comes out April 26. #nikefc

@hazardeden_10
Happy to be the face of the new Free Flyknit #Mercurial F.C. Comes out April 26. #nikefc

 

“I just want to wear good, beautiful sneakers. I wear the Mercurial in football and now I can wear this type of shoe off the pitch. It’s good to have that consistency.”

“I just want to wear good, beautiful sneakers. I wear the Mercurial in football and now I can wear this type of shoe off the pitch. It’s good to have that consistency.”

 

Eden Hazard in Nike F.C.

“When I play one game, it doesn’t matter if it’s for my country or for my club, or even when I’m in the garden with my kids. I just want to play. I just want to enjoy it,” Hazard explains. “This is why I play football. We have a good team with Belgium. We don’t know how far we will go, but we will enjoy the competition and try to be the best team in Europe.”

Only time will tell which team will hoist the trophy this summer but the passion of the game and players touches every player that plays the beautiful game.

Shop the Nike Sportswear Footwear Collection at World Soccer Shop.

 

 

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