With the 30th anniversary of the start of the Falklands War on April 2, the Argentinean government has renamed the upcoming football season in memory the war and those who lost their lives. The first division will be known this season as the Cruiser General Belgrano after the warship that was sunk claiming 649 servicemen.

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The use of football to promote government events is not uncommon in Argentina. The Argentine government owns the rights to the Argentine first division and frequently uses the league and commercial time during games to boast their accomplishments.