Manchester City fans were treated to a Boxing Day gift before their team’s 4-1 thrashing of Sunderland.
— Manchester City FC (@MCFC) December 26, 2015
On Saturday, minutes before kick-off, fans inside the Etihad Stadium waved giant sky blue flags with the club’s new crest. The treat for the fans was spoiled for Christmas, as a few days prior, the Intellectual Property Office of the United Kingdom leaked the badges as the club looked to formally register the new logo.
The club will officially launch the new logo for use in the Summer of 2016, and used the reveal as a Boxing Day gift. Hints and descriptions of what the new badge featured were given in posters put up all over Manchester with the messages “A Single Red Rose”, “Eighteen Ninety Four”, “Three Rivers Flowing” and “A Ship In Full Sail” within a circular outline and the Boxing Day date at the bottom.
After a month-long consultation with their supporters, the Cityzens, about a new badge debuting at the start of the 2016-17 season, they have taken in their feedback. As a result, the club has taken a modern update to a previous badge from 1972 to 2007, with a roundel base, and a style similar to the other clubs owned by the City Football Group: Australia’s Melbourne City of the Hyundai A-League and Major League Soccer’s New York City FC. The eagle and three golden stars prominent in the current badge give way to a golden Manchester ship and the red rose of Lancashire in the foreground of the stripes that represent the Irwell, Medlock and Irk rivers that flow through Manchester. All three symbols are on a classical shield design inside the round crest.
As the club’s brand continues to grow and evolve, Manchester City’s reveal of their fourth crest in its history is a sign that they are adamant in their global reach, while looking to stay genuine to Manchester.