Today New Balance officially confirmed its entry into the global football market by announcing its impressive portfolio of club sponsorships and its strong line-up of prestigious international players.
The announcement signifies an agreement with the top clubs in some of the biggest leagues in football, featuring Liverpool FC, Stoke City FC, FC Porto, and Sevilla FC. This solid list of teams will play a key role in taking New Balance Football to a truly global audience.
Richard Wright, General Manager of New Balance Football, expressed his excitement, “We believe this global portfolio of clubs is an incredibly strong line-up for New Balance’s entry into the football market. We have four clubs all with distinctive, exciting identities and which will play a key role in taking New Balance Football to a truly global audience. This is an exciting, unprecedented start and we look forward to working with these clubs for many years to come.”
Adding to the anticipation, New Balance also revealed its force of international star athletes. The line-up includes Aaron Ramsey, Adnan Januzaj, Vincent Kompany, Samir Nasri and Marouane Fellaini, as well as Tim Cahill, Alvaro Negredo, Jesus Navas, Fernando Reges and Nikica Jelavic.
From World Cup and Europa League champions to Premier League and Primeira Liga winners, the players who have been chosen to represent the brand are united by their commitment to the ever-growing sport of football and relentless desire to be the best in the game.
The New Balance brand prides itself on having the passion and expertise to not only succeed, but also make a difference.
Premiere League star Samri Nasri said, “I have always liked to do things differently, challenge what people think of me. I believe you see the same attitude in New Balance. They talk to you about every milestone in their history, yet they are driven by what they can achieve in the future. To succeed in this industry, you must have the expertise but also a real hunger and passion. It’s a great experience to be a part of this brand’s commitment.”
Following the success of Warrior Football, New Balance decided to launch into the global football market under Warrior’s parent brand.