New Balance announced via Facebook Live that Liverpool FC manager Jürguen Klopp will become an ambassador for the American brand. This comes as no surprise since we’ve seen Klopp rocking New Balance gear in every game and training session since his arrival at Anfield.



The German manager stands as one of the most popular figures in modern Soccer thanks to his passionate personality and father-to-son approach with the players at the clubs he has managed so far. His impact on Liverpool was immediate, changing the team’s attitude and making them one of the most dangerous Premier League sides this season.


New Balance Announces Jurgen Klopp As Their New Ambassador


“I am excited to now be part of the New Balance team,” says Klopp, who joined the Reds ranks a year ago. “I’ve got to know the brand very well since moving to LFC. New Balance shares my enthusiasm for soccer, always working hard to improve our position in the game and reach our goals. I’m excited for what the future will bring.”


New Balance Announces Jurgen Klopp As Their New Ambassador


“Klopp is one of the best managers in the world and we are delighted to announce him as a signing for New Balance,” adds Richard Wright, General Manager for New Balance Football. “He brings a personality and an exciting style of football to anywhere he goes. With Jurgen as the Liverpool FC manager it only strengthens the ties that New Balance Football has with the Club.”

“To be able to add this winning mentality and wealth of experience to New Balance Football is simply fantastic. We are excited to see what the future holds with this relationship between New Balance and Jürgen over the coming seasons.”

Shop Liverpool FC New Balance gear at World Soccer Shop.