The NBA is finally figuring out what the English Premier League has known for decades. Jersey sponsorships can bring in big money and earlier this week the Philadelphia 76ers became the first NBA team to sign a front-of-the-jersey sponsor.
StubHub, the ticket buyers and sellers’ market, will have an approximately 2 ½ x 2 ½ logo over the left chest across from the Nike logo on the right chest starting with the 2017/18 season. adidas is the current technical sponsor for the NBA.
“I’ve always been jealous of the English Premier League teams. NASCAR figured it out a long time ago,” 76ers CEO Scott O’Neil said. “For some reason, the big four sports in North America have not. I think it’s an unbelievable opportunity.”
Related Article: 2015/16 Premier League Jersey Sponsors
The deal makes the NBA the first of the traditional U.S. ‘big four’ to sell jersey sponsorships. The NFL, Major League Baseball, and NHL are still shying away from the promotion. Major League Soccer is ahead of the game and began selling jersey sponsorship placements in 2007 with most clubs earning between $2 and $6 million per season from the placements.
The StubHub logo will appear in white lettering inside a blue rectangle on home jerseys; blue lettering inside a white rectangle on away jerseys; and red lettering inside a white rectangle on alternate jerseys. They will be on all the players jerseys as well as jerseys sold at home games.
The 76ers finished the 2015/16 season with the worst record, 10-72, in the NBA. Their best play of the season (or post season) was most likely winning the #1 pick at the NBA Draft Lottery.
Do you think this is a good move by the 76ers and the NBA?