In the days before another international break, a trio of national teams have announced extensions to their kit sponsorship deals.
PUMA have renewed their deals with both the Austria and Ivory Coast national teams. The German sportswear giants have worked with Austria for 40 years now, during which time they have played at World Cups and European Championships.
The extended deal will see PUMA provide playing kits for all Austria teams at mens, womens and youth level, as well as replica kits and merchandise. Austria have made a promising start to their Euro 2016 qualifying campaign with two wins and a draw. In this round of fixtures they host Russia on Saturday, before playing a friendly with Brazil three days later.
PUMA have been in partnership with Ivory Coast since 2005, and the deal extension runs until 2019. The African nation is home to some of the continent’s biggest stars, such as Yaya Toure and Gervinho.
Ivorian Football Federation President Sidy Diallo said “They not only supply us with great kits and performance wear for our teams that embody our African spirit through bold colours and striking graphics, but also support our values and aspirations”.
Ivory Coast are still battling to qualify for January’s Cup of Nations tournament, and play their final two qualifying games against Sierra Leone and Cameroon.
Meanwhile, world-ranked 52 Japan have agreed an extension to their kit partnership with adidas. The two have been together since 1999, and the new deal will run until 2022, including the Qatar World Cup.
Paul Hardisty, President of adidas Japan, said “I am very pleased that we forged a partnership with the Japan Football Association, which will mark another step forward for Japanese football. Our partnership with JFA has been continuing for a long term and it’s very special for us”.
Japan play friendlies against Honduras and Australia in the upcoming international break.
These three renewals follow on from another major deal a few months ago, when Nike and Netherlands agreed to continue their partnership until at least 2026, which will mark a 30-year anniversary of the collaboration.
Netherlands play Mexico in a friendly on Wednesday, before looking to get their Euro 2016 qualifying campaign back on track with a home game against Latvia.