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Heineken is one of the most creative forces when it comes to promotional campaigns and they are back with another great campaign heading into the start of the 2014/15 UEFA Champions League elimination round.  The campaign forces customers to make a choice and be willing to drop everything to make it happen. What would you do?

The ‘Heineken Champion the Match: Work vs Soccer’ gives customers two options: Watch the Game or Go To Work.  The fans who follow the path of the first option are given the chance to drop everything and be whisked away to Barcelona for a Champions League match.

The only catch…they must convince their boss to drop everything and go with them.

What would you do?  Would you be able to convince your boss to put work on hold to catch a match?

Official Licensed gear of the UEFA Champions League is available at World Soccer Shop and other fine soccer retailers.

“World