When German midfielder Mario Götze’s 113rd minute goal put away Argentina in the World Cup Final, it would cap off a very memorable tournament for Nike. Götze scored the game-winning goal that gave Die Mannschaft their fourth star in Nike’s Magista boots. It was a dominating summer in advertising and marketing for the American sportswear giant, both on and off the pitch.
On the pitch, of the 32 teams qualified in the World Cup, 10 were in Nike-branded kits, the most out of all the kit suppliers in the tournament. Just over half of the players in World Cup – 53% wore boots from Nike as well, including Götze and fellow countryman Miroslav Klose, who broke the all-time World Cup goal-scoring record in Nike’s Hypervenom boots. Of the 171 goals scored in this World Cup, 76 were placed in the back of the net by Nike-sponsored players, including 4 from Neymar, who finished tied for 3rd on the Golden Boot list.
Off the pitch, Nike’s #RiskEverything campaign was highly successful. Their three short films, “Risk Everything,” “Winner Stays” and “The Last Game” generated nearly 400 million views online combined. Nearly 24 million people have engaged on “The Last Game” across social media, whether posting, tweeting, retweeting, liking or sharing the video, making the short film one of the most shared videos in Facebook history. Zlatan Ibrahimovic was also a star during the World Cup, at least in digital form. The #AskZlatan series of shorts has over 20 million combined views on both social media and television.
After an incredible month of soccer in Brazil, Nike gained 6.2 million followers across all social media platforms during the World Cup, rounding up to now about 78.8 million followers globally in total.