Costa Rica has been the biggest surprise at the World Cup. The run to the quarterfinals for the Ticos has jersey sponsor Lotto Sport Italia struggling to keep up with demand but it is a challenge they are ready to tackle.
“We are now having trouble organising some fast production to let everyone have this shirt that will become a memory of a historic achievement,” Lotto’s president, Andrea Tomat, told Reuters. “We have far less resources than the major brands … so we have to work with someone that can be an underdog, someone that can come from behind and has something a little special.”
WorldSoccerShop.com, the U.S.’s largest seller of official gear, saw a similar trend with inventory in popular sizes running out soon after Costa Rica qualified for the Round of 16. Costa Rica is 1 of only 5 teams at the World Cup whose jerseys is not made by adidas, Nike, or Puma meaning it was a hard find from the start. The run has made it nearly impossible as Lotto looks to produce more and it is doubtful there will be more available before the end of the World Cup.
“An impressive run at the World Cup translates into more jerseys sales for that team,” WorldSoccerShop.com’s Marketing Director Jeff Stephens said. “Costa Rica has caught the imagination of fans who want to support their side by wearing the official jersey.”
Lotto has been the jersey and apparel sponsor for Costa Rica since 1990. The brand has seen the side qualify for 4 World Cups (1990, 2002, 2006, 2014). Prior to this tournament, the best run saw them advance to the Round of 16 in 1990.
Officially licensed FIFA 2014 World Cup Costa Rica gear is available at WorldSoccerShop.com