Lotto was the first brand to step up and congratulate adidas on the recent release of the adidas Ace16 PureControl laceless cleat.
— Lotto Sport (@lottosportitaly) January 18, 2016
The tweet, however, could be more smack talk than a congratulatory welcome. The Italian sportswear brand was after all the first brand to release a laceless cleat with their Zhero Gravity cleat from 2010.
We shall see has the laceless battle plays out over the coming years and who gets the last laugh. But it should be well worth pointing out it is not always the first that is remembered but the one that perfects.
Check out the range of Lotto Soccer Cleats at World Soccer Shop.