Major League Soccer has announced today the launch of a new club in Los Angeles, and it will be boosted by plenty of star power. A large consortium of owners led by Henry Nguyen, Peter Guber and Tom Penn have stepped forward for this new club. There are twenty-two owners in the group, including NBA legend Earvin “Magic” Johnson, Tony Robbins, US Soccer legend Mia Hamm-Garciaparra and her husband, former MLB superstar and now analyst Nomar Garciaparra.
The news comes three days after the cessation of Chivas USA from MLS. The league aims to have a more prominent role with the new Los Angeles club than with Chivas USA, who only garnered limited success in their ten seasons in MLS. They will be set to debut in 2017 along with Atlanta’s club, and they will play in a new stadium in the Greater Los Angeles area.
“We are thrilled to welcome Henry Nguyen, Peter Guber, Tom Penn and their owner partners to Major League Soccer,” said MLS Commissioner Don Garber. “This visionary ownership group will chart a course that will further elevate the sport in this great city and, combined with a new state-of-the-art stadium, accelerate us down the path toward becoming one of the top soccer leagues in the world.”
The new club has wasted no time making their presence known, not only all over the City of Angels, but on social media. The club launched their website and has an official twitter account, @LAFC. The club has taken to “tagging their turf” by placing stickers and taking pictures of a LAFC scarf in front of several iconic parts in Los Angeles, including the Chinese Theater and Hollywood Hill.
For now, Los Angeles Football Club is just a placeholder name for the club. They have asked the fans for their input for the identity of the incoming team, from the badge, logo and colors to the team name. Said Garber of Los Angeles Football Club: “Los Angeles is a diverse, vibrant market with millions of soccer fans, and we look forward to an intense rivalry between the Galaxy and Los Angeles Football Club.”