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As part of the global ‘World Sight Day’ awareness campaign, Liverpool replaced the Standard Charter jersey sponsor logo with the logo of Standard Charter’s primary community program’s logo, Seeing Is Believing, for the Reds 0-0 draw with rival Manchester United at Anfield on Monday night.

Seeing is Believing works to end avoidable blindness around the world.  This is the 5th year Liverpool have replaced their jersey sponsor with the Seeing Is Believing jersey sponsor.  Liverpool has raised over $275,000 through contributions and auctions around the annual game.

“Ninety per cent of avoidable blindness occurs in low and middle income countries, affecting many of the communities in which Standard Chartered operates,” David Fein, chairman of Seeing is Believing and Group General Counsel at Standard Chartered, said.  “This initiative is making a tangible difference to the lives of millions of people around the world, and Liverpool FC’s support brings us one step closer to eradicating avoidable blindness.”

Fans interested in helping support the Seeing Is Believing campaign and bid on some cool match-worn Liverpool gear can visit Charity Stars for more information on auctions related to today’s jerseys.  Bidding is open until Tuesday, November 8.

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