Liverpool FC revealed their 2016/17 away jersey as part of the ‘Made for Liverpool’ campaign . The new look by technical sponsor New Balance is based on the black, red, and silver matchday program from the Reds’ first European Cup title game in 1977.
Liverpool defeated Borussia Mönchengladbach 3-1 at the Stadio Olimpico in Rome, Italy on 25 May 1977.
“Everyone is aware of the history of this great club, both domestically and abroad,” says club captain Jordan Henderson. “This latest away kit looks great and having the words of Bill Shankly on the kit reminds us of what Liverpool FC means, inspiring us every time we play away from Anfield.”
The black jersey provides a sleek look which is complimented by silver, representing the European Cup trophy, and red, Liverpool’s primary color, detailing. The silver details are used on the Liver Bird crest, New Balance logo, and Standard Charter front-of-jersey sponsor logo.
Silver detailing is also used on the trim of the modern style kiwi collar and for the Eternal Flames and 96 memorial on the back of the jersey underneath the collar.
The hints of red are used on the 4 warning vents down each side of the jersey.
Inside the collar Bill Shankly’s famous quote ‘Liverpool was made for me and I was made for Liverpool’ is inscribed.
Bill Shankly, one of Liverpool’s greatest ever managers, who guided the Reds to three First Division titles, two FA Cups, four Charity Shields and one UEFA Cup, has his famous quote referenced on the internal hem of the shirt.
The full kit is completed with black shorts and black socks with red trim.
The goalkeeper jersey released at the same time is orange with with black shoulder flex zone panels.
“Liverpool FC is historically England’s most successful team in Europe and this kit is a fitting tribute to that remarkable achievement,” general manager of New Balance Football Richard Wright said. “With the seam-free body mapping technology and NB Dry each player will be competing in a truly advanced and stylish kit.”
Liverpool 2016/17 away jersey is available at World Soccer Shop