adidas is ready for the 2014 World Cup and to pique the interest of fans slow to get enthused for the games to begin released their official advert for the tournament.
The video showcases top players Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi but focuses on the world’s top player Lionel Messi and called ‘Leo Messi’s World Cup Dream.’
It is part of the #allin or nothing campaign.
Director Fernando Meirelles, who directed City of God, and co-director Cassiano Prado with an exclusive soundtrack by Kayne West tells the story of a sleeping Messi dreaming of the preparations other players are putting in to get ready for Brazil. Messi wakes up knowing it is time to go #allin and fans are giving the chance to make the same decision with two buttons to join him #allin or a second button for ‘nothing.’
“This advert presents the “#allin or nothing” attitude by showcasing the dedication and commitment required to winning this great tournament,” Tom Ramsden, Global Brand Marketing Director, adidas football, said. “By bringing together the creative powers of Fernando (Meirelles), Cassiano (Prado) and Kanye; and combining them with the best players in the world, we present a unique, fresh and authentic view of the World Cup that only adidas can deliver.”