Juventus FC, current Serie A and Coppa Italia champions, released their 2016/17 third jersey as part of the adidas First Never Follows campaign. The stunning shirt was shown in a special film with the participation of several elite players.
The video features an Anti-Juve fan sitting in a bar and sending bad energy to the Vecchia Signora players, who feed from it and use it as power source for their performance and score a goal to the fan’s dismay. The new First Never Follows films are a defiant response from players and managers to the gossip and debate from media and fans ahead of the 2016/17 season.
The jersey has an eye-catching zebra print on the sleeves, representing one of the club’s nicknames and paying homage to a brief period from the 90’s when the badge was replaced by a zebra. White reigns on the shirt’s body, using black for the aforementioned sleeve graphic, trimming on the cuffs and the iconic three stripes.
A bi-colored tape sits on the back of the v-cut neck and holds the club’s name on its white half. The Juventus crest and golden stars appear on the left chest while adidas logo is placed on the right and Jeep sponsor logo across the chest.
The Juventus 2016/17 third jersey is available at World Soccer Shop.