Italy launched their 2016/17 away jersey by Puma today with a chalk art mural by artists 3D Joe & Max in Bari’s Piazza del Ferrarese. The modern design is a tribute to Azzurri’s winning run at the 2006 FIFA World Cup.
“Italy is such an icon of world football, it was a real honour to create this 3D Street Artwork to show the new shirt design,” says Joe Hill of 3D Joe & Max. “PUMA has great vision for unveiling new products and is a brand we admire for that, we were very happy to give Bari and Italy a taste of our work and hope they enjoy it.”
The new shirt is a celebration of Italian pride fueled by Italy’s 4 FIFA World Cup titles and one European Championship.
The traditional white from Italian away jerseys is enhanced by the presence of blue and gold detailing. The jersey will debut on-field against France in in a friendly game ahead of the Russia 2018 European World Cup Qualifiers.
The new look has a modern feel that signals the start of a new era under the management of Gian Piero Ventura, while also giving a nod to the glorious past by taking the neck design from the 2006 away jersey. Navy accents are featured on the collar, sleeves and hem with a carbon fiber print to show speed and power.
A jacquard graphic is derived form the crest and runs across the front, creating a shiny and dynamic effect.
Golden logos – including a special design of the FIGC badge on the center front – represent the titles and heritage of the Italian National Team, one of the most powerful in the world. The Italian flag with gold trim is placed on the top back as a reminder of their pride and philosophy of leaving everything on the field for their country.
“I like to see new shirts being revealed in interesting ways, through this street art we can reach our fans and give them a great experience of the Italian football team,” added midfielder Marco Verrati. “The shirt is a beautiful one and the all players look forward to wearing it as we begin new challenges on the way to Russia.”
Italy 2016/17 Away Jersey will be available starting tomorrow at World Soccer Shop.