The Italian Football Federation (FIGC) and Puma announced that they were extended their partnership into the next decade. The deal will see Puma continue as the official technical sponsor as well as additional marketing rights to manage the global licensing portfolio of FIGC assets.
Puma replaced Kappa as the technical sponsor for the ‘Squadre Nazionali’ in 2003. The Azzurri have one of the most classic and recognizable soccer jerseys in world soccer. As the technical sponsor they provide the matchday and training gear for all the Azzurri national teams.
Since taking over as sponsor, the jersey has seen a major change. The classic blue color and slim fit remains the same but it now features a 4th star above the FIGC badge after winning the 2006 World Cup in Germany.
Check out the current jerseys of the Italian National Team.
“The partnership extension with PUMA represents a very important result for the FIGC,” Carlo Tavecchio, President of the FIGC said at the announcement. “It will bring benefit us greatly both in affirming our brand at an international level and because it will see both organizations committed to developing special projects. The FIGC has defined a 360 development plan that is effective across the National A Team to the youth teams, from women’s football to social responsibility projects. In addressing these ambitious plans, PUMA will be a highly valued partner that we are proud to have with us for a long time.
The deal is not limited to the jersey. Puma will help grown the image, profile, and commerciality of the FIGC in all their programs from youth development to women’s football to countering racism with an end goal of making the FIGC brand more international.