Nike has introduced the latest innovation in soccer footwear. The era of leather is far from over, and Nike’s design team visualized and created the perfect combination of past with present technologies for all of their four silos: the Tech Craft Pack.
A thin layer of leather is strategically placed in high contact areas of the boots, making sure of preserving each boot’s identity and technical specifications, boosting touch and giving them a classic look over their modern colors. Each silo takes the same colors seen in the Lightning Storm Pack, Hyper Pink for the Mercurial, Total orange for the Hypervenom II, Turquoise Blue for the Magista and Green Strike for the Tiempo Legend V.
“Tech Craft encompasses our ‘no-compromise’ philosophy”, Says Nathan VanHook, Nike Football Senior Design Director. “Players don’t have to choose between materials like Flyknit and leather; they can have the benefits of both in one premium pair of boots.”
Nike team went through various cycles of experimentation until they found the perfect formula to create these cleats. To avoid stiffening in the leather, a correct balance of oils had to be found. Performance was not forgotten, as Nike All Conditions Control was integrated to enhance ball control in all weather conditions.
Modern technologies and classic craftmanship were united in the process of bringing these daring designs to life: “We cobble by pixel, working with sketch books and sandblasters but also lasers and computer programs. We needed every one of the tools available to us to bring Tech Craft to life.”, said VanHook.
The Nike Tech Craft boots will be worn by international stars Edinson Cavani, Alexis Sanchez and Blaise Matuidi starting this weekend.
Nike Tech Craft Pack will is now available at WorldSoccerShop.com!