World Soccer Shop was at the adidas HQ at Herzogenaurach to attend the launch event of the laceless Ace 16+ Purecontrol cleats. We had the chance to try them on and get an inside look of how they were designed and tested months prior to their release a couple of weeks ago.

A designated locker was waiting for us (you might find the green room somewhat familiar, as Mesut Özil was there himself) with a box and the cleats inside of them with a little note that welcomed us to the latest soccer revolution and invited us to throw the laces into a bin before going out to test the shoes and know what it feels like to boss the game.

We saw first hand the carefully designed machines used to test the cleats adjustment and ball kicking. It was a thorough process that endured for about 24 months since the first sketches to the final design. Sam Handy and Dean Lokes, from adidas Football design team, guided us through the headquarters and told us everything about how the Ace 16+ Purecontrol came to life.

The entire process took about 24 months to be completed, an involved continuous testing and feedback from top players such as Özil and Rakitic. Going laceless wasn’t easy, and they considered multiple alternatives before reaching the final and revolutionary design unveiled to us.

It was also important to keep the adidas DNA on them, and the iconic three stripes are present to show that, while also serving a practical purpose by being part of the support and protection system. Each of us had the chance to put the adidas Ace 16+ Purecontrol and play some games in a small court inside the lab, confirming how close they really are to barefoot kicking and feel.

Get your pair of adidas Ace 16+ Purecontrol cleats at World Soccer Shop!