Beginning May 1, fans can support their country off the pitch and on the beach with Hurley’s new Phantom National Team boardshorts. Supported by the “Fly The Flag” campaign, Hurley has unveiled a line of boardshorts that resemble the national team kits of Brazil, France, and the United States.
Surfers for Team Hurley like Nat Young and Filipe Toledo will show support for their respective home countries by “Flying the Flag” during the months leading up to Association of Surfing Professionals (ASP) World Championship Tour (WCT) in Rio, Brazil.
Hurley’s Creative Director, Ryan Hurley, said “we try to bring innovation and inspiration to every athlete in the world. Connecting the competitive passion for sport and country, through Phantom Innovation, is what this project is all about. I feel very fortunate to be a small part of such an inspirational moment for the world’s best.”
Partnering with Phantom is the right move for Hurley, having won six SIMA Boardshort of the Year awards in a row. The innovative Phantom National Team boardshorts are lightweight and come in Hurley’s signature Block Party silhouette with a 19” length, scalloped hem and 60-percent stretch Phantom material.
Hurley Vice President of Innovation Bruce Moore described the football/surf collaboration by saying “both sports require impeccable balance, quick bursts of energy and gifted footwork. With so many of our surfers playing soccer on the beach, and with both sports having such passionate fans behind them, we had a lot of fun showcasing our most technically advanced boardshorts in National Team colors.”
The boardshorts will be made from an average of 12 recycled bottles which remains consistent with Hurley’s dedication and commitment to sustainability. The Phantom National Team boardshorts will be available online at Hurley.com and at select retailers starting on May 1.
What do you think about these cool new boadshorts from Hurley? Will you be wearing a pair this summer? Let us know by dropping a line in the section below!