Hull City will once again be wearing the double diamond of Umbro after announcing a 4-year technical jersey and sportswear partnership that will start on June 1, 2014. The deal was announced in the 24th minute of the weekend match against Arsenal.
The announcement was made in the 24th minute in tribute to Umbro’s founding in 1924 and as part of the 90th anniversary celebration.
— Hull City Official (@hullcityteam) April 20, 2014
“The amber and black of Hull City is one of the most iconic combinations in football, Umbro’s VP of Global Marketing Paul Nugent said. “We have worked closely with the Club to design a set of unique kits which have the highest technical requirements for players whilst retaining the stylish aesthetic synonymous with Umbro.”
Umbro helped Hull City to their greatest accomplishments. The double diamond was previously the apparel sponsor for the English club from 2007 through 2010. The club earned promotion to the top flight of English football, the Barclays Premier League, for the first time in the team’s 110 year history after the 2007/08 campaign.