Tigers get simplified badge, supporters enraged
The saga continues for Hull City and its owner, Assem Allam. The chairman of the club had his attempts to rename the club Hull City Tigers and Hull Tigers, but the proposals were rejected by the Premier League and English FA, retaining the name Hull City AFC. The 110-year-old club has a new badge devoid of any mention of the club’s name and simply retains the tiger head and has the year founded on the abridged crest.
Assem Allam and his son, Ehab Allam took over as principal owners of Hull City in December 2010. Assem became the chairman, while his son took the role of vice-chairman. When Hull City were promoted to the English Premier League in 2013, the Allams had comprised a submission to the FA, as they desired to change the name to Hull City Tigers, with the badge being changed after the 2013-14 season. The league responded by stating they were not informed of the name change, and Hull City AFC would remain as the name of the club. Assem then announced the club would then be renamed “Hull Tigers,” as he disliked the word “City,” stating it’s too common. He also felt the marketing strategy would be the club’s best move going forward.
With passionate supporters of Hull City bonding to retain the name of the club, City Till We Die urged for supporters of the club to keep the identity, which the name never changed in its’ history. In March of this year, the club held a poll asking season ticket holders about the name change. Only 5,874 out of 15,033 registered 2013-14 season ticket holders took part in the poll, with 2,565 voting for support of the name change, 2,517 against and 792 votes for the “not too concerned” option. Leading up to April’s decision on whether the FA would allow the name change, Assem Allam threatened, “if the FA does not allow our plan, we will walk away, put it on the market to sell the club. We would not put it into liquidation; there is a lot of money at stake. I will get my money when I sell.” On April 9, the FA rejected the appeal, with 63.5% of the members voting against the name. It was a victory for City Till We Die.
Even still, Hull played their way to the FA Cup Final for the first time in club history in May, where they would lose to Arsenal 3-2 after extra time at Wembley. Despite the defeat, Hull gained a European bid, as they will participate in the Europa League for this coming season. A first European venture for the 110-year-old club. The club also staved off relegation from the Premier League, in 16th place on the table.
The simplified update to the badge came over the weekend, as it was made official this past Friday. The responses from fans of the club around the world on the internet were very negative. The new badge is an amber shield badge with black outline. At the center is the classic tiger head with the year the club was founded, 1904, in black text underneath. No mentions of the club name or nickname.
While the club are continuing to make history in the present while hanging on to their past, their future is very uncertain. What do you think of the new badge? Give us your opinion on this whole Hull situation by commenting below or on our official social media pages.