Heineken is a major sponsor of the UEFA Champions League and in addition to their signage associated with the event the brewery is known for their own fan focused commercials.

The Cliché gives male secretly gave 3 men a chance to watch the 2016 UEFA Champions League final without their wife/girlfriend if they could convince their significant other they had gotten them a spa day.  The twist was that while the men watched on TV back home in Brazil their significant others were in Milan and in addition to spa treatments attended the game.

But on the bright side, the men did not go away completely empty handed as they were handed tickets along with their significant others to the 2017 UEFA Champions League final.