The Ghana Football Association (GFA) and Puma announced on Wednesday they were extending their apparel and equipment partnership. The deal which will see the German brand provide the federations playing kits, training gear, and equipment will run for a ‘further long term.’
“We are very happy to extend our partnership with the Ghana Football Association,” Christian Voigt, PUMA’s Senior Head of Sports Marketing said at the announcement. “African Football is important to PUMA, and the ten years of partnership we have enjoyed with the GFA have seen some great moments – none more so than the Black Stars being a kick away from becoming the first African team to reach a World Cup semi-final, four years ago.”
Puma first signed the Black Stars in 2005 and have been a major apparel sponsor to African football since 1998.
But the focus for the Ghana national team and head coach Avram Grant is the upcoming 2015 African Cup of Nations. After making runs to the semi-finals of the last 2 continental championships in 2012 and 2013, Ghana hopes to raise the trophy once again. They have won 4 African Cup of Nations titles but the last came in 1982.
“Signing this new contract with PUMA gives us great confidence for the years ahead, kicking off with the 2015 Africa Cup of Nations next week,” Kwesi Nyantakyi, President of the Ghana Football Federation added at the ceremony.
Ghana are in Group C along with Algeria, South Africa, and Senegal. They open their campaign against Senegal on January 19.
Puma has expanded their reach in Africa over the past 10 years. In addition to Ghana, they are the apparel sponsor for Burkina Faso, Cameroon, Ivory Coast, Gabon, Namibia, Senegal, and Togo. Their most high-profile national team is arguably the 4-time World Cup champion Italy. They also sponsor Austria, Switzerland, Uruguay, Chile, Arsenal, Borussia Dortmund, Newcastle United FC, and many other clubs around the globe.
Officially licensed gear of the Ghana national team is available at World Soccer Shop and other fine soccer retailers.